In 1958, journalist Neil Leifer took the picture that remains one of his most famous to this day. The day he got the shot — Alan Ameche's game-winning «Sudden Death» touchdown — was Leifer's 16 th birthday. This game, called «The Greatest Ever Played,» signaled football's emergence as America's new national pastime; formerly half-empty stadiums welcomed sold-out crowds seemingly overnight, while football surpassed baseball in national television ratings. Starting then, on any given Sunday Leifer was most likely shooting a football game somewhere in America. . . .