Over 1,000 color combinations in all! • 26 custom-created logos, each in over 40 color combinations that illustrate the meaning and message of color • 100 real-world examples of logos that make effective use of color, including: Columbia Pictures, Nickelodeon, Target, PBS, National Football League, DC Comics, Burger King, Major League Baseball, and more • Includes an interactive CD of select featured logos, allowing you to take color experimentation into your own hands Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the best colors for a logo, and ultimately the identity it represents, is essential. Choosing color is not an easy process, but with a little bit of science and a touch of color advice, anyone can learn to make the right decisions. Color Harmony: Logos opens with a discussion on how to choose color for logos, then follows with 26 chapters based on common identity attributes, such as energetic, earthy, sultry, dependable, and so on. Each chapter explores over 40 different effective color combinations. The result — more than 1,000 logo variations illustrating how color can dynamically alter a given design. This book is an insightful demonstration of the power of color to alter the context of a message. It is an essential handbook for any designer who has ever wrestled with the complex issues of color selection. Also included with the book is an interactive CD containing a selection of the featured logos. The CD lets users experiment with color and print the results for reference. This dynamic tool will provide a better understanding of the critical role color plays in logo design.